Web Projects

Business Consultancy Web Design

We built a website for Sam Gilpin Leadership, an independent leadership advisory practice working with boards, CEOs and senior teams. The site brings their purpose, expertise and values into a clear, considered online presence that feels both professional and approachable.

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business consultancy home page on computer

The Challenge

The challenge was to communicate specialist leadership services while reflecting the personal nature of SGL’s work. The website needed to establish credibility with senior decision-makers, explain what working with the practice involves, and give visitors a straightforward route to the information they need.

The Solutions

Our Solutions

We brought together thoughtful design, clear content and intuitive navigation to reflect SGL’s values and help visitors explore its expertise.

A distinctive visual approach

We paired bold typography and generous white space with expressive London illustrations, creating a calm, confident website with a recognisable personality.

Clear, accessible content

We organised SGL’s purpose, expertise and values into focused sections, helping visitors understand the practice and its approach without overwhelming them with information.

Simple, purposeful navigation

We implemented a streamlined page structure and a dedicated “What to Expect” page with jump links for different services and activities. This gives prospective clients and participants a direct route to relevant guidance, with contact details accessible through the main navigation.