ORGANIC WEBSITE AND SEO REPORT

Westways Financial

weswaysfinancial.com
53

Next steps

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Website Technical & Performance

99
  • PSI Mobile: 98/100;
  • Desktop: 100/100
  • LCP (mobile): 1500 ms
Actions:
  • Continual Technical SEO monitoring.

Content & Information Architecture

47
  • Individual page for each unique service: No
  • SEO Friendly Heading Structure (H1, H2, etc): Needs work
  • Clear services in nav: Yes
  • Internal linking OK: Yes
  • Consistent blog posting: No
Actions:
  • Create individual service pages
  • Impliment SEO friendly heading (h1, h2, etc) structure across site
  • Start/maintain monthly blog production and improve internal linking.

Wesbite Authority (Back Links)

13
  • Domain Rating (DR): 5 / 100
  • Referring domains (non spam): 13
  • Referring domains in last 90 days: 0
Actions:
  • Kick off backlink campaign (citations + niche edits + guest posts).
  • Ongoing link acquisition to grow DR and RD.

Local Search (Google Business Profile)

73
  • GBP claimed: Yes
  • Name, Address, Phone consistent across internet: No
  • Recent GBP posts: Yes
  • Consistent GBP posts: No
  • Photos: 13
  • Services / products listed: No
  • Reviews: 179
  • Responds to all reviews: No
Actions:
  • Monthly GBP management and reporting.

Organic Visibility

10

Estimated organic traffic to weswaysfinancial.com per month: 3

Top 5 Organic Keywords:

KeywordSearch Volume / moPosition
Mortgage Broker Kent 150 10
Westways estate agents 100 36
Westways 400 8
N/A 0 0
N/A 0 0

Organic Overview: weswaysfinancial.com

westways ahrefs overview nov 2025
Actions:
  • Keyword/content plan for non-brand terms and local modifiers.
  • Monthly SEO package to grow rankings & traffic.

Recommended next steps

  • Monthly SEO package
  • GBP management
  • Blog production
  • Add service pages

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